Source Image: Canva
You’ve set up your Amazon Storefront, and now you want to make sure that it gets noticed. It might have taken weeks of work, but you can’t help feeling excited about the results. You know that customers will love your products, but creating a beautiful storefront isn’t enough. To get more sales from potential customers, you need to show them why they should buy from you instead of your competition — and that takes some big marketing effort.
Amazon’s Seller Central is the place where you can get the most out of your storefront. It gives you insights into how your sales are performing, lets you manage inventory, and much more. Through this magic dashboard, you can see what kind of products others have purchased through Amazon’s storefront as well as how your goods look on other customers’ checkout pages.
You will learn how to get the direct link from the Seller Central dashboard and other ways you can promote your storefront in this blog post.
Source Image: Canva
The Amazon Storefront Link: Where Can I Find It?
Your storefront link can be found by hovering over Stores in Seller Central and clicking Manage Stores.
The direct Storefront link will appear beneath your brands once they've been added.
This link can be copied and pasted all over the World Wide Web to get some clicks.
Source Image: Canva
My Amazon Storefront Link: Why Is It Important?
Vendors should always have access to their storefront link so they may readily share it with anyone.
Having the link on hand to include in the description will increase your chances of selling more than just the highlighted goods. For instance, if you are posting on social media about a certain product and want people to also look at your entire storefront. It's a great idea to post the link to your storefront as well.
Have you considered collaborating with bloggers and product reviewers? It's advisable to provide them with direct links rather than asking them to search for your storefront by name when working with people who have a large following to assist you market your storefront in order to make their job easier. Make it easy for customers to buy from you with a single click. In this method, they can also tell their followers about your direct storefront connection. A simple technique to increase shop views!
Having your storefront connection ready at all times will also be vital if you want to sell with an FBA business in the future. This thought may occur to you later in your Amazon journey. Sellers come off as very competent and strong communicators when they swiftly provide a direct shop connection to prospective customers.
Source Image: Canva
What should I do if I don't have an Amazon storefront yet?
Set up a storefront in minutes by following these steps:
Sign in to Seller Central. Select Manage Stores from the main toolbar.
Under Your Brands, click Register Your Brand
To enroll in a new brand, read the instructions and click Enroll.
As soon as your brand has been enrolled, you can create your storefront using Amazon's interface.
Source Image: Canva
Is there a good way to promote my Amazon storefront?
No doubt, you've shared your storefront with friends and family on social media. Perhaps you're wondering what other options there are! You can promote your Amazon storefront in the following ways:
Involving influencers and product reviewers in the marketing process
Working with influencers and product reviewers is becoming increasingly popular on Amazon. They usually post a video or write a blog post about your products and show how they are used. Thanks to social media, these content creators have a large following that really listens to what they have to say.
Connect your Amazon storefront with your live product listings
Your storefront could also be promoted by linking it to all your live product listings. Customers will find it easier to buy other items from you if you provide a direct store link underneath each individual listing.
Forums under your niche market are great places to share your storefront
In forums where people are already talking about the products you sell, you can also share your storefront link. As you compose your post, ensure that you create a link over the URL so that it can easily be clicked by readers.
